Quick Notes

Background: DocDoc, a healthcare startup, previously had a disparate user experience that was spread across phone calls, paper forms, and a Netsuite CRM.

Objective: Aggregate all these old functions into the new platform. Create a better and more cohesive experience for a consumer when they want to go through doctor discovery.

Role: Designer

Time: 2 months

Process:
Competitive analysis
Information architecture
Navigational map
Sketching

Deliverables:
Sketch symbol library
High-fidelity mockups
Documentation
 

DocDoc is a platform that seeks to empower patients with descriptive and prescriptive analytics on providers that fit their needs and wants.

One of my projects at DocDoc, a healthcare insurance tech platform in Asia, was to streamline and unify the user experience. Previously, all consumer interaction was done through phone calls, papers, and a Netsuite CRM, which led to a fractured customer experience. In addition, we were also pivoting over from booking service for medical tourists to a detailed doctor discovery platform.

The problem space

We needed to create a centralized interface for all of a consumer’s needs.